Author: John R. Mattox, II, PH.D. KnowledgeAdvisors Director of Research

In association with The Learning and Performance Institute

Excerpt:

“Big Data matters to all of us, whether we know it or not. Organizations are gathering massive amounts of data, and have been for years, and now data scientists are beginning to analyze the data to help improve performance (McAfee & Brynjolfsson, 2012). For a retailer like Target, the intent is to mine the buying patterns for customers to discern what they are going to buy next…”

Big Data – Why it Matters to Learning & Talent