Beverley Nash

Role: Learning and Performance Marketing Consultant
Specialities: Marketing/Marketing Strategy
Industry Expertise: Consumer, Defence, Electronics, Engineering, Government (local, central), Manufacturing, Technology
Experience: 23 years

Professional Profile:

A hands-on director and manager, able to quickly assess the marketing requirements of a business and create plans which can be communicated in an easy to understand manner and implemented successfully. Enjoys detail, problem solving and communicating the big picture to drive engagement and success.

Practical approach to marketing, objective-driven and sales team friendly, a communicator who enjoys working with all types of people. Broad experience across product, service and corporate marketing as well as business division financial responsibility.

Start-up, SME and PLC experience. More than capable of working at board level, providing strong strategic guidance and broad marketing management and advisory skills.

Currently LPI Learning and Performance Consultant offering marketing consultancy to companies connected with the LPI. A Member of the Learning and Performance Institute since 2016.

Offering marketing consultancy services since 1991. Contracts have varied from interim marketing management roles in large companies to assisting start-ups with very limited resources and budget. Extensive experience in IT and software industry (Sun Microsystems, Citrix, McAfee) to advisory roles in the Royal Military Academy of Sandhurst and assisting start-ups through the University Enterprise Collaboration. Previously Corporate Product Marketing Manager for Informix Software and part of the fast track graduate programme at IBM.

Recent Projects:

Hamrick Software: The world’s most popular scanning program 2004 to date
Created global marketing plan in 2004, and managed solely until 2013; Recruitment and management of US PR company, direct management of UK and European PR; Responsible for creation and implementation of brand awareness and e-marketing campaigns; Managing channel partnerships / strategic alliances with hardware manufacturers; Budgetary control and management
Cellofuel: Conversion of biomass to ethanol using portable modules Oct 2015 to date (currently on hold, patent pending )
Created strategic marketing plan, identified key global partners and responsible for global PR plan and implementation
UK Work Study Ltd: Assisting international students and workers into the UK with ‘Welcome Packs’ March 2010 – June 2015
Defined marketing strategy and plan; identified and set up strategic partners for services; managed partner agreements; management of website and social media channels, event management, Nov 2013 ‘ BOSSA’ – Chinese Education Agents Fair – in London.
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