In 2009, Doug Shaw founded What Goes Around to support businesses keen to improve performance through smarter use of collaboration, communication and creativity. He works with teams and organisations to help create and deliver improvements across a wide range of industries throughout the UK, Europe, USA, The Middle East and Australia.
The people and teams he works best with tend to be successful and curious. They display collaborative leadership qualities, regardless of their hierarchical position within their business, and are always looking for ways to make good work even better. Connecting different groups of people is a vital part of Doug’s work. He enjoys using a mix of conversational techniques, social technology and artistic methods to help make customers’ work better. People typically ask for his help when they want to achieve something collaborative and creative, and they want to do this with each other, rather than to each other.
Personal statement: “I believe that the best communities inside and outside of organisations, create power by doing things with each other, not to each other, and together, we seek to incorporate that belief throughout our learning approach. This belief enables us to integrate universal learning with specific, personal experiences and application. This learning style dynamically engages people through questioning, listening, and collaborative and creative working in the context of the individual people and their management community. I believe everyone deserves to be treated with respect and appreciation. Appreciation does not mean complacent approval, but does mean recognition of the many complex forces that people contain, the range of experiences that they embody and difficulties they can present when trying to change behaviour. I do not believe that people resist change so much as they resist having change imposed upon them, so the best way to influence change is to educate people in order to raise their awareness and to invite them to co‐create change together. The work I do shows me that empowerment is best achieved through education, setting clear levels of guidance and autonomy and supporting people to exercise their judgment through prompt feedback.”