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Communications and Learning: Where Engagement and Enablement Meet

April 10 @ 8:00 am - 11:00 am

Free
Date 10th APRIL / 2019
Times 8.00 AM – 11.00 PM
Venue The Studio, 30 Berners Street, London W1
Price FREE

Learning is not done to you, it is something you choose to do
– Seth Godin

ARE YOU FIGHTING FOR YOUR LEARNERS’ ATTENTION?

Have you ever finished the best project of your life with great content and an important message, only for it to sit unloved on an LMS for months before the project is quietly binned?

Join Brightwave for a breakfast session in their learning Studio in central London, where we’ll explore how learning programmes might benefit from campaign thinking – and how, in turn, communications campaigns can leverage learning.

We’ll look at the increasingly blurry lines between where engagement meets enablement and the corresponding benefits of joining up the journey.

JOIN UP THE JOURNEY…


FROM PASSIVE LEARNING DELIVERY TO AN ACTIVE PERFORMANCE CULTURE

This session is being run by Brightwave Senior Consultant Olivia Lory Kay and Head of Visual Design Lara Gobbi.

Olivia comes to Brightwave having worked as a Creative Director in a communications agency and a strategist in an emerging technologies company. Lara joins from a background spanning UI, employee engagement and leading Creative within marketing technology companies.

Over the last 6 months they have created a data brand for a professional services company, as well as a public-facing campaign for HMRC to upskill customs staff.

So join a team of experts from Brightwave and the L&D community to eat breakfast, exchange ideas, workshop strategies and learn about:

    • Connecting the paths between comms, PR, and L&D to embed new skills and perspectives across the organisation
    • Building a learning brand to engage learners across multiple initiatives
    • Moving from single-intervention learning to a streamed campaign model of sustained behaviour change.

Register

Details

Date:
April 10
Time:
8:00 am - 11:00 am
Cost:
Free
Event Category:
Website:
https://www.brightwavegroup.com/2019/02/21/10-april-2019-learning-and-communications-joining-up-the-journey/
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