Start with WHO: exploring the golden circle for learning design.
For many years we have benefited from Simon Sinek’s ‘Start with why’. This inspiring idea also guided learning designers in their approach although it originates from a leadership and marketing perspective. In the era of Learner eXperience Design, it’s time to put the learner back in the centre of our design. To do so, we have to replace the ‘why’ with ‘who’ and create the ‘Golden Circle for learning design’.
Why ‘Start with why’ is a pitfall for learning design – Start with ‘WHO’ to really understand the people that have to get the job done – Explore different types of WHAT kind of ‘jobs to be done’ for real empathy – Understand the characteristics of the context WHERE the job takes place – Use your understanding to design the right blend of learning and performance support interventions and modalities