Imparta improves its clients’ business performance in the areas of sales, marketing and service, using highly practical and researched approaches, and an integrated solution that goes well beyond simple training interventions. Imparta’s Capability Building® system combines assessment, training, coaching, application tools and impact measurement, using leading-edge technologies to create sustainable performance improvement.
Founded in 1997 by Richard Barkey, with a Harvard MBA and seven years’ experience at McKinsey & Co., Imparta is based in London but operates globally. Clients include GE, Intel, Cisco, Telefonica O2, Lloyds Banking Group, Intelsat, Hewlett Packard, Intel, and the WPP Group. Imparta’s Board includes senior professors from Cambridge University and London Business School. The company runs its own internal Sales Academy and this has contributed to strong growth throughout the recession.
In early 2010, Imparta acquired The Procter Consultancy Ltd., which has provided training, support and consultancy in the Service Delivery world for the last 30 years. Procter is a leader in the customer contact market, and has helped set up direct channel pioneers such as British Airways, Direct Line, Royal Bank of Scotland and Virgin Direct. At the core of Procter’s proposition is the ability to differentiate a service or sales proposition on the strength of a company’s customer experience.