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Marketing for L&D

An LPI-certified masterclass

Powered by MAAS Marketing

Reach and engage learners more than ever before

Have you ever built great learning content, but struggled to create awareness and interest from your audience?

You’re not alone. L&D professionals find marketing to be one of their weakest areas.

This Certified LPI masterclass will turbocharge your marketing skillset and help you captivate learners with powerful and engaging campaigns.

  • Understand the power of visuals, copywriting, and branding.

  • Trigger emotions and drive behaviour with targeted messaging.

  • Communicate effectively by building learner profiles.

  • Get familiar with leading marketing tools and apps.

  • Maximise results by trying and testing variations.

  • Launch! Build and execute a strategic marketing campaign.

Marketing for L&D

6 weekly sessions

Virtual delivery

Scheduled classes throughout the year

Fully LPI Certified

Lpi Digital Badge Mfl
NEXT COHORT
7 MAY - 18 JUN 2024
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Masterclass Info

Masterclass Name: MARKETING FOR L&D

Duration: 90 – 120 mins per session

Cohort Size: 8 – 30 people

LPI Certified: Yes

Session Timings: UK Time

Welcome: 07 May, 2pm – 2:30pm
Session 1: 14 May, 2pm – 4pm
Session 2: 21 May, 2pm – 4pm
Session 3: 28 May, 2pm – 4pm
Session 4: 04 June 2pm – 4pm
Session 5: 11 June 2pm – 4pm
Session 6: 18 June, 2pm – 4pm

Facilitator(s):

Ashley Sinclair
Ashley Sinclair
Hannah Waddams
Hannah Waddams

Meet Ashley Sinclair and Hannah Waddams, your expert facilitators from MAAS Marketing – an LPI accredited, award winning company with decades of experience in marketing for learning.

We can’t change our behaviour if we don’t change our mindset first. So this session is tailored to challenge deep-rooted beliefs in L&D and encourage attendees to start thinking differently:

  • Why does L&D need to think like a marketer?
  • What is a marketing mindset and how to adopt it
  • What skills a marketing for learning practitioner needs
  • Customer-centricity and deepening understanding of audiences
  • Value proposition canvas

We often see L&D’s understanding of their audiences being very shallow, which results in their marketing and comms efforts misfiring and not resonating with audiences. This session is designed to show attendees how to build learner personas that are useful and practical.

  • What is a learner persona?
  • What is the purpose of a persona?
  • What does building a persona actually entail?
  • How to build a persona
  • Triggering emotions and the WIIFM (what’s in it for me)

This session introduces the techniques behind a modern and effective marketing strategy:

  • What is a marketing strategy?
  • Understanding the buyer’s journey in learning (AIDA and RACE models)
  • Understanding competition when marketing your learning
  • The importance of benchmarking

This session is designed to increase core tactical skills in L&D practitioners in the following areas:

  • Copywriting
  • Email marketing
  • Visual language and design
  • Storytelling

This session builds especially on session 4 (but as you can see all the sessions build on one another) and is very practical. It focuses on how to use marketing tools such as:

  • Copywriting tools
  • Design tools such as Canva
  • Data capture tools
  • User-generated content tools

The coup de grace. This session shows learners how all of the previous sessions work together to build out an effective learning campaign. It explores:

  • 6 critical steps in campaign planning
  • Campaign hooks
  • Planning and resourcing etc
  • How it all comes together to make marketing magic

Testimonials

What are people saying about this masterclass?

100% recommend this course, I’ve loved every part! Each session you have an ‘ah ha’ moment and get to apply the learning straight away.

Emily Howell, Learning Culture Manager, EDF

I’ve learned so much about marketing for learning! I have been in the learning space for years but this program was eye-opening when it comes to creating awareness and engagement. A must for any learning professional. The program is spread out over 6 weeks, and is very interactive, with lots of practical tips and tricks, that I put into practice right away thanks to some nifty homework assignments. Feedback and discussions were very impactful throughout this process. As a learning professional, I am often a tough crowd as a learner, but I was 200% engaged during this program!

Elvira Ampt, Senior Community Manager, Manager Development, Expedia Group

Makes you think differently when approaching your L&D projects. Tools, templates, and thoughtful activities that you can immediately apply back on the job. And somehow the team has fun & shares some laughs while delivering the info.

Joe Simon, Change Navigation & Communications Manager, KeyBank

I recently attended this masterclass and absolutely loved it. The course has been very well put together. It was great interacting with likeminded peers from the industry and working collaboratively during the sessions. I particularly enjoyed how practical it was, allowing us to use templates, tools and resources with our team straight away. In fact, we’ve already made meaningful changes and applied artefacts to better define personas. Great team, great content, highly recommend!

Roy Van Der Meer, Senior Experience Strategy Manager, Learning & Growth at Expedia Group

Frequently Asked Questions

Designed by MAAS Marketing (2022 winners of the LPI’s ‘Start Up Learning Provider of the Year’ award), this masterclass is a virtual learning course focused on introducing marketing thinking, strategies and tactics to L&D.

Anyone employed by an organisation in an internal learning and development role. So whether you’re a Head of L&D, a Learning Experience Designer, an Instructional Designer, or something else entirely, this course is for you.

Anyone working for a company that sells learning products and/or services of any kind.

The course will help to establish your foundational knowledge in marketing and is broken down into 6 key sessions:

  • How to adopt a marketing mindset
  • Marketing strategy fundamentals
  • Turning strategy into tactics
  • Learner personas
  • Essential tools and how to use them
  • How to build a learning campaign

On top of this, there will be homework, and asynchronous learning opportunities between sessions.

Whilst session timings will vary, each session will range from 90 – 120 minutes.

Yes! This masterclass is fully certified by the LPI. When you complete the course, you will receive a verified LPI digital badge that can be shared on social media and added to your collection. We use Credly as our badge provider.

No we will not be recording our live training sessions.

As with every learning experience, you’ll only get out what you put into this course. Whilst your structured learning with us with be around 90-120 mins per week, if you engage with the community, read our resources etc we’d suggest you commit at least three hours per week to learning whilst on enrolled on this course.

No it’s not. However should we have a situation where delegates from multiple continents are signed up, organisers will discuss openly with the cohort about how we best manage this.

Please rest assured that regardless of your location, you will attend live workshops with your peers.

Yes, you can. If you have at least 8 people who wish to attend, we can arrange a closed masterclass for your group that is outside the public schedule.

Please email [email protected] if you are interested in this option.